The Man, The Obsession, The Journey.



My Obsession With Merchant Cash Advance.


For those of you who know me, know that I’ve been on a mission to help business owners in getting funding for their business. Especially now with COVID-19 in our life, and the way it’s taken over this nation, I’ve never felt the call to action as I have due to the pandemic to play my role in saving this economy!

As many of you may already know, I‘m very passionate about my mission, my purpose, and what I can gracefully say am lucky enough to also do for a living. That’s connecting people to certain products and services that actually serves significant value and has a legitimate need, and purpose. Most of all, I believe that we all equally have a purpose to serve during these times and all have a role to play our part in doing absolutely everything we can to help those who need it most.

As an online marketer, I’ve been relentlessly researching more efficient ways of getting my message across to small business owners across the United States in efforts of helping them find the working capital they need to fuel the survival of their small business, and help bring it back as a thriving business.

With Merchant Cash Advance, Alt Lending, Business Funding, whatever you want to call it these days… We’ve been spreading the message throughout Social Media, Google Paid Ads, Facebook, Instagram, and Email Marketing to let small business owners know that they are not alone. Furthermore, it simultaneously helps out our small business brokers / ISO Brokers in need of quality leads to get ahold of these small business owners. So for me it’s a win win situation. Helping out my MCA community that I’ve been a part of now for a little over 15 years, I know exactly how difficult it is to be an ISO Broker. After all.. I did have my own shop back in 2009 with 30 sales reps.

The marketing overhead, to keep the phones ringing, always in search of more data, and quality marketing partners was a difficult task within it self. Which is why early on in my brokering days when I started closing my first few deals at my very own shop in Brooklyn, NY I decided to re invest that money into developing an infrastructure to cut out the middle men that were always promising the world, and delivering rarely anything close to what they claimed..

Fast forward 15 years, I’ve been through it all, and have done mostly all of it as well. Owning, and running in house call centers, outsourced call centers in the Philippines, Dominican, Pakistan, and various other locations, it was always hit or miss, and a very difficult balance to provide dialer software, finding new data to feed the dialer, and monitoring the agents productivity, what they’re saying, not saying, and so on… Which is why I’ve made the decision to completely stop doing that, and began focusing on Direct Digital Marketing.

What we’ve done is build an online brand, and presence under the banner of Flowrich Capital for the past 5 years, and initially was my plan to have that as my in house ISO to monetize the leads that were not qualified, that I couldn’t sell to my brokers. We have pretty tight guidelines on making sure our Merchants meet the industry criteria of $15k+ in Monthly Revenue, at least 1yr+ in Business, and 550+ Credit score.. Even though we all know there are plenty of lenders out there that will do those micro deals and higher risk merchants. The fact of the matter is that we got so busy and successful with generating many many leads, qualified, and unqualified, that is was much more profitable to focus on selling the qualified leads, and not even bothering with chasing merchants apps and statements that would probably never get approved due to their not meeting the standard criteria…

So here we are, August 2020, during a historical Pandemic doing everything we can to leverage the experience, and knowledge I’ve developed over the past 15 years in the business, and fully applied my attention on getting those merchants linked up to the right brokers in efforts of helping both. Merchants get funded, brokers get paid their commission, and of course I make a little something for making it all happen.

I spend literally every night, and every spare moment I have educating myself on marketing strategies, tips, and do everything I can to become more proficient at generating successful leads that convert! Thanks to our brokers that provide us with valuable feedback on almost every lead, we use all that data to continuously improver our marketing efforts, and in turn produce better quality leads.

Those of you that have been with me for all these years, I appreciate you, and want you to know that I couldn’t have done it without you. The communication, feedback, and communication has really help propel us to superstar status and really make us one the, if not the best Lead Generation company in the MCA Industry, and we’re very proud of that.

If you’re a broker looking to get better activity going with your leads, or your current marketing strategies are not working, then I’d love nothing more than to have a conversation with you in hopes of leading you down the right path. Regardless of whether or not you choose to use our products and services, it is my honor to spend time talking with you and hearing your story, your strategies, and I’ll do my best to recommend a more efficient approach. Dialer software, SMS messaging platforms, email marketing tips, we’ve got it all here, and I’m very familiar with all of it.

Let me know if there’s any way I can help. It’s the least I can do in playing my role to get this country back to where we were.

Thanks for Reading

I hope you enjoyed this article, and hope that I was able to provide you with some value. If you have any questions, I would love to hear from you. Just reach out, and give me a call, send me a text, email.. Whatever works for you. (psst.. txt is the fastest way of getting in touch with me 😉

You can email me at [email protected], send me a text at 212-882-1941, or you can Schedule a Call to speak with me.

Be Awesome,


Rob Abramov
CEO & Founder of
Follow The Real Me on Instagram & LinkedIn


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1980 Festival Plaza Rd. STE300, Las Vegas, NV 89135

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